As fall temps continue to dip, the most important layer in your wardrobe is your coat. Not only does it need to be warm enough to get you through the chilly months, but it needs to make a seamless transition into your wardrobe so your fashion doesn't suffer at the hands of function. From the town of Ålesund on the west coast of Norway, ARV is designing coats to do just that.
Ditching the traditional retail method that inflates prices and decreases quality, ARV uses an in-house process to design and distribute. With a showroom and design studio in Ålesund and a globe-reaching webstore, ARV holds full control over its manufacturing process, resulting in a consumer-friendly, transparent pricing system. With ARV you know exactly what you're paying for and how much you would have paid if you bought the same coat from a traditional retailer.
While quality is important to ARV comfort doesn't take a back seat. The first thing you'll notice about the Olav Coat is its exceptionally soft Italian virgin wool. Cut with dropped shoulders in an oversized fit, you can literally wear it with anything from a wool suit to sweatpants and a hoodie. The coat's coziness will make you feel like you're curled up by the fire with a cup of hot chocolate no matter where you are. Subtle details like notched lapels and on-seam side pockets give this deep navy blue coat a luxurious feel. Olav runs on the larger side, so order one size smaller than you normally would.