Traditionally, watches are built from the same mold. They have two hands, twelve hour notches and rarely depart from the circular face. But innovative new brand ZIIIRO has taken the traditional timepiece into the 21st century. Capturing the essence of minimalism, ZIIIRO has stripped the watch down to its simplest form—using patterns and colors rather than numbers, hands or symbols to indicate the passage of time.
The ECLIPSE Snow model is an instant eye-catcher. Cleanly designed in a simple yet striking black and white color-way, it's a true monochromatic masterpiece. Inspired by one of the most majestic astronomical events, the watch uses a thin white dial set against a black face to create the effect of an eclipse—which is perpetuated at night when the dial glows thanks to its Swiss Super-LumiNova technology. The smooth white silicone strap makes the ECLIPSE one of the most comfortable watches you'll wear, and it feels at home anywhere, from the gym to a Sunday morning cappuccino date.
Head to www.ziiiro.com and enjoy 15% off any ZIIIRO watch along with free worldwide shipping using the code "thecuff" at checkout.
This post was created in partnership with ZIIIRO Watches.